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Tiktok is favoring brands that are using Tiktok shop. Rachel Karten shows that skincare brand Dieux’s views skyrocket as soon as they launched a Tiktok Shop.
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Discussion (2)
Tiktok is so shameless with actively boosting things that benefit them.
I don’t doubt that behind the scenes they have ways to artificially direct traffic to all sorts of things that are good for them / their agenda.
It’s probably true for all the major social platforms, just tiktok doesn’t try to hide it as much/as well.
Insiders have told stories about how there are levers that are being toggled for certain cases, such as a political figure, a specific brand, a specific hashtag, etc all being boosted for some narrative