The US Senate is set to pass a bill compelling TikTok to either sell or shut down, cleverly combining it with a foreign aid bill to force a choice between supporting certain countries or China, Russia, and Iran. Winners include YouTube, Meta, diversified creators, consultants, and kids, possibly leading to a broader regulation of social media. However, new startups, TikTok-focused creators, brands, and certain individuals stand to lose. TikTok's value may decrease over time, potentially leading to a distressed sale. Its global presence is shrinking, with uncertainty in Europe, Canada, and Mexico. Everyone in the creator economy should prepare a post-TikTok strategy. Other developments in the creator economy include Meta's AI tools and YouTube's anti-Ad Blocker efforts.
Criss F
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Tuesday the US Senate will approve the bill forcing a TikTok sale or shut-down
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